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|Posté le: Dim 18 Juin - 10:32 (2017) Sujet du message: Marketing Planning Made Easy: A Beginner's Guide To Creatin
I'll cut to the chase - if you know you need to develop a successful marketing plan for your small business, but you aren't sure where to start, this book will definitely help.
These days, it's not enough to just 'get on social' or to 'do SEO' - it's imperative that:
- All of your marketing channels are chosen because they are right for your business and target market
- All of your marketing channels are implemented so that they properly engage your target market; and
- All of your marketing channels work seamlessly together to form a coherent whole
And that's why this book was written - it'll help you plan your marketing campaigns properly so that you can achieve the best ROI possible while greatly reducing wasted time, budget and resource.
I've been a marketing consultant for over 12 years now, having worked with very small local businesses through to 9-figure Inc's trading in 50+ plus countries across the world.
Throughout my career I have learned that simple, straight-forward planning is central to the success of most marketing campaigns. Therefore, this book is my most simple and straight-forward advice for creating successful marketing strategies.
It will certainly be of most use to individuals and businesses who are completely new to marketing, although hopefully the book will provide value in other circumstances, too.
Contents are as follows:
Introduction and Basics
Part 1: Introduction and marketing essentialism
Part 2: Marketing has seven cornerstones
Channels and Media
Part 3 a): Marketing has a ‘line’ (in theory)
Part 3 b): But, the purchasing journey has a ‘flow’
Part 3 c): So, marketing planning needs ‘roles’ instead
Part 4: There are three types of media
Part 5: Marketing chases or marketing attracts
Strategy and Planning
Part 6: Elements of a successful marketing plan
Part 7: Marketing plans need nimble feet
Part 8: How to set and achieve realistic goals
Part 9: Assessing your strengths and weaknesses
Part 10: Competitor research
Part 11: Identifying your unique selling proposition
Part 12: Building the human connection
Part 13: Identifying your ideal target market
Part 14: Identifying your best route(s) to market
Part 15: Budget and ROI forecast
Part 16: Closing note
bound: 98 pages
publisher: Alan MacDougall (April 12, 2017)
filesize: 2940 KB